12 Essential Tools for the Content Marketer

One of the questions marketers get asked most often starts like this. “I think I get content marketing, but what kind of content works best?”... Read More

5 Tips for Great Content Curation

You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality,good content curation isn’t as simple as pushing a share button.... Read More

Pinterest and Flickr Make Photo Attribution Easier

Flickr announced on Tuesday that it’s partnering with social networking site Pinterest to make sure images posted from the popular photo-sharing site are always properly attributed... Read More

10 Video Tips for Businesses on Pinterest

Since Pinterest was founded in 2008, it’s proven one thing: People love their visuals. And it looks like the site is becoming a hot space for online video marketing opportunities as well, with its recent integration of the Vimeo platform... Read More

Monday, April 30, 2012

What If LinkedIn Was Invented in the ’80s? [VIDEO]


If you thought job hunting was difficult today, imagine how painful the process would’ve been in the past, without the Internet.
This video, created by Squirrel-Money, conceptualizes what LinkedIn would look like if it were a software program from the ’80s. Rather than quickly signing up and getting started, you would need to print and fill out the membership form to receive the “LinkedIn CD-ROM.”
The video also shows how far we’ve come in web design. We’re skeptical that today’s professional would take a site with such low-quality graphics seriously.
Has the growth of Internet job hunting made your life easier or harder? Share your stories in the comments.



Reference: http://is.gd/fCCWKF

Facebook to Introduce ‘Lifesaving’ Feature Tuesday


Facebook CEO Mark Zuckerberg is scheduled to appear on ABC’s Good Morning America on Tuesday to introduce a feature that “could save lives.”
The program teased the segment by noting that Zuckerberg “doesn’t do much TV” and then asked, “So why is he inviting [GMA news anchor] Robin Roberts to Facebook’s headquarters? What does he want to share that could save lives?”
Facebook reps could not be reached for comment on the announcement. The social networking giant has introduced tools of late that could be described along the same lines. In December, Facebook launched a program called “Lifeline” that let friends alert the company when their friends express suicidal thoughts. In that case, Facebook sends an email to the comment’s author directing them to a telephone hotline or a link they can click to start a confidential chat.
The company also introduced a suite of tools last March aimed a cracking down on cyberbullying.
In addition to Zuckerberg’s appearance, Facebook COO Sheryl Sandberg is also scheduled to appear on GMA for an interview with Diane Sawyer to “discuss the personal stories that led to this new initiative and its goals,” according to ABC.
What do you think Facebook is going to introduce? Let me know in the comments.


Reference:  http://is.gd/ZSZL4k

Laser System Paints Information on the Road Ahead

laserHead-up displays, which project visual data onto the windshield and the driver’s view of the road, are debuting in a growing number of car models. But more vibrant, compact, and efficient displays being developed by Microvision, a company based in Redmond, Washington, could help the technology become much more common.
Japan’s Pioneer Corporation plans to release its first head-up display product based on Microvision’s novel display technology this year. Major carmakers in Detroit are also planning to integrate the technology into their vehicles by 2016, says Lance Evans, a director of business development at the company. Microvision’s image projector relies on semiconductor lasers and a microscopic mirror. The company’s head-up display is already in some concept cars but has so far been too costly for commercial models, says Evans. Now, falling prices of green lasers—a significant cost component of the display—should make the technology competitive with conventional displays, he says.
Most existing head-up displays generate images using LCDs. Light-emitting diodes produce light and liquid crystal arrays act as shutters, controlling whether or not light reaches each pixel. This approach drains power, and the images often aren’t bright enough to be visible in daylight. Newer displays use either liquid crystal devices or hundreds of tiny mirrors to reflect light onto each pixel. While more energy efficient, these displays are still not very bright.
Microvision’s system uses a set of three lasers—red, green and blue—and a single, millimeter-wide silicon mirror that tilts on two axes. The lasers put out light at different intensities, and the three colors are mixed to produce the final pixel color. As the lasers shine light on the mirror, it rapidly scans horizontally and vertically, painting the image onto the windshield one pixel at a time. This happens so fast that the image looks static.
Evans says that the lasers’ pure, saturated colors result in more vivid images with a higher contrast ratio, so they are visible in daylight. Illuminating one pixel at a time also saves energy. And the use of a single mirror rather than an array makes the device smaller, simpler, and cheaper.
The final cost of Microvision’s product will hinge on the price tag of advanced green lasers. Materials for true green lasers have traditionally been difficult to engineer, so most green lasers contain semiconductors that emit infrared light, which is converted to green using complicated optics.
In the past few years, though, half a dozen key players, such as Nichia,Osram Opto Semiconductors, and Soraa, have developed cheaper pure-green lasers. They’re slowly scaling up production, which should lower costs. Evans expects that costs should fall to a tenth of current levels by the end of this year. “Green lasers alone are $200 each now,” he says. “Car companies are looking at the whole display to be that much.”
Microvision’s laser-scanning display technology beats its competitors in terms of image quality, says Krishna Jayaraman, an analyst at Frost & Sullivan. While other companies are also developing laser-based head-up displays, Microvision was the first to propose the approach and has a technology lead.
Chris Chinnock, president of the display market research firm Insight Media, points out that mobile connectivity is on the rise, and drivers need more and more information to be displayed in the least distracting way possible. That means the head-up display market for cars could be on the cusp of significant growth.


Reference: http://is.gd/y7fzfS

Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC]


Could Pinterest be the silver bullet for retailers on social media?  Pinterest is clearly resonating with online consumers in a big way.  To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks.

SEE ALSO: 10 Video Tips for Businesses on Pinterest

Pinterest is hot. In fact, in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day.
Who are these people? Why do Pinterest users respond so strongly to products that are pinned? This infographic from Tamba breaks down the stats, explaining why Pinterest is so powerful with its consumption-friendly audience.


Click the LINK to open the infograph (Zoom the picture for clarity)





Reference:  http://is.gd/9RvlrP


7 Easy Ways to Speed Up Your Business Computers


Few activities are more frustrating than staring at your old computer, helplessly willing it to move faster. In business, and especially when it comes to small businesses, a slow computer will not help your bottom line. Equally draining are the costs of constant visits from IT consultants and technicians. 
While age is a commonly cited cause of slow PC performance, there are usually additional reasons. Many users have no idea that their computers are bogged down with unneeded applications, adware, cookies, and massive amounts of background processes. Left unaddressed, these issues hinder PC performance, decrease productivity, and increase the amount of time spent dealing with IT problems. So what can be done? Here are seven things.

1. Speed Up Boot Time


On average, more than 15% of programs that start automatically on computers are optional, which increases boot time. In addition, because these optional programs continue running in the background, they interfere with the ongoing performance of a computer. Lab testing showed that removing three resource-intensive startups decreased boot time by 41%. That’s equal to a 117 second improvement. By using a built-in utility called msconfig (in Windows, type “msconfig” in the search box located in the “Start” menu) you can sort through these startups and decide which ones are necessary, and which can be removed. If you are not sure which of these items are safe to remove, there are free tools available that can identify them for you.

2. Stay on Top of Your Updates


Software makers are constantly releasing new versions of a software you’ve already paid for. These updates can include enhanced features, and more importantly, patches against vulnerabilities. Microsoft, Adobe, Java, and others put out regular updates that contain bug fixes and help improve PC performance. In fact, vulnerabilities from using out-of-date software are one of the most common ways that malware infects a system. Software updates and patches often pop up automatically. Don’t put them off, and when possible, remember to manually check for updates.

3. Keep Your PC Clean of Junk


A computer can become cluttered with junk files, temp files, logs, and browser bloat very quickly. Junk like this can affect PC performance tremendously over time. This is especially true for computers using traditional hard drives (non-SSD). By committing to regular maintenance of your drives, you can save yourself from the hassle of a bogged-down system and the sluggish performance that accompanies it. Microsoft provides a free utility in Windows called “disk cleanup” that can perform some of the Windows-related cleaning. However, there are free tools that offer more options, like scheduling.

4. Get Rid of Extra Programs


Programs take up space, and if they don’t serve a specific purpose, they are essentially dead weight. This is also true of browser toolbars, plugins, and extensions. Here too, having a clear sense of what is not necessary, and then removing those items, is a big step in improving PC performance.

5. Defrag


Unless you have already upgraded to a solid-state hard drive, defrag your disk regularly. On hard drives, as you save and delete files, the data gets placed in ”sectors” on the hard drive. This causes ‘fragmentation’ and can increase the time it takes for the computer to find the specific item you are looking for; defragmenting files on the disk will save your computer a great deal of time seeking what it needs.

6. Keep Your Computer Safe


Antivirus software is a critical component of any efficient computer system. AV software often comes pre-installed on new PCs, but it’s up to the user to purchase or replace the pre-installed antivirus software. Great free alternatives such as AVG, Avast, and especially Microsoft Security Essentials are powerful substitutes if you are on a budget. Just be sure not to have two antivirus applications installed at the same time — a common cause of computer performance issues and crashes.

7. Accept That Less is More


When it comes to computer performance, one basic principle to follow is “less is more.” The less time your computer wastes sorting through unused programs, unnecessary start-ups, empty space, and malware, the more efficiently it will run. If manually maintaining your PC seems like an overwhelming task, there is a range of PC optimization software that you can download, often free, that will automate all of these tasks.
While the above steps will help improve PC performance, all computers eventually become obsolete. When buying a new model, follow these steps to address the same overload issues.
  • Check what’s already loaded. Although we assume that a new computer comes clean and ready to go, there are a great deal of items that are just unnecessary. Check to see what’s been pre-installed. Where possible, remove anything you know you won’t use.
  • Check the antivirus software. Most PCs come some version. Make sure you are comfortable with the product that’s on your machine. If not, or you don’t plan on paying for it, get a product you feel good about. Some good examples include, Microsoft Security Essentials, AVG, or Avast.
  • Check your drivers. Every new model will have a series of updates that are necessary to help sync your new computer with your pre-existing hardware — printer, scanner etc. Make sure that these connect smoothly and you will save yourself headaches and money.
  • Backup. After you finish cleaning your computer of items you don’t need and installing all of the applications you do want, take a snapshot using imaging software and store it externally, so that if the unexpected happens (think hard drive failure) and you need to start over, you have a fresh image with everything ready to go.