Top Ten Sales Approaches (Sales Approach No. 5)

Sales Approach Number 5

The Hard Sell

Most buyers don't respond well to the hard sell. Hard sell is an aggressive sales technique that relies on fear and intimidation to push buyers to a preselected decision. Common hard-sell tactics include:

“If you don't buy this today, it will be gone tomorrow and you will have lost it.”

“Don't tell me that you can't afford it; I know you can.”

“I absolutely guarantee that you will be 100 percent satisfied with this product.”

“You don't have to ask your spouse; you can make the decision right now.”

“Look, if I don't sell this unit, they're going to fire me. You don't want that, do you?”

Unfortunately, the hard sell sometimes does work. Some buyers are fearful or intimidated by these pressures and buy something they really don't want. Fortunately, consumers are learning that they don't have to accept hard-sell tactics; they have choices.

Psychology studies show that soft sell wins more sales than hard sell — and the customers typically are happier with their decision. Soft selling says, “Here are some things you should consider in making a decision.” Hard sell says, “I've made the decision for you; accept it.”

Of course, hard-sell salespeople are easy to spot and just as easy to walk away from. Less obvious are semihard sales tactics used by many salespeople. The tactics are subtler and less confrontational, but often put undue pressure on the buyer to make the purchase. Golden Rule Sellers don't use high-pressure tactics. They prefer to sell as they want to be sold.

 

Thats all for today. Here is what I want you to do:

 

1.Select and write on your note pad what tips and tricks you leanrt uptill now.

2. Based on that conduct a group discussion as to what do you think about these top 5 sales approaches.

3. We will then be testing you by asking you to do sales based on each approach.

I hope you are finding the e-course useful! In my next email, that is on Saturday, InshAllah I'll be focusing on rest of the 5 powerful salesapproaches to help you build a solild foundation for sales. All these trainings whether it is one on one coaching, presentations, e-course, tasks are to prepare you to step into the market. Once you are ready, you can definately rock and roll. I would also love to hear your feedback so feel free to write and express.

Sales Approach Number 6 [...to be continued]