12 Essential Tools for the Content Marketer
One of the questions marketers get asked most often starts like this. “I think I get content marketing, but what kind of content works best?”... Read More
5 Tips for Great Content Curation
You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality,good content curation isn’t as simple as pushing a share button.... Read More
Pinterest and Flickr Make Photo Attribution Easier
Flickr announced on Tuesday that it’s partnering with social networking site Pinterest to make sure images posted from the popular photo-sharing site are always properly attributed... Read More
10 Video Tips for Businesses on Pinterest
Since Pinterest was founded in 2008, it’s proven one thing: People love their visuals. And it looks like the site is becoming a hot space for online video marketing opportunities as well, with its recent integration of the Vimeo platform... Read More
Wednesday, June 6, 2012
11 Tumblr Tips for Power Users
How to Use Social Media for Employee Referrals
1. Look Beyond Your First Degree of Connections
2. Find a Perfectly Catered Match
Show Off Your Company Culture
Share the Bonuses
Conclusion
It’s Facebook Election Week: How You Can Vote on Your Privacy
5 Ways Facebook Can Boost Corporate Volunteering
- Display Purpose: Without a clear goal in mind, corporate volunteers won’t understand why they should be using your program’s Facebook page. State your reason for this page in the “About” section and make it clear in the content as well. If you’re crafting the page to highlight your corporate volunteering efforts then stay focused on that topic.
- Tell Everyone: Most social media efforts that fail do so because the team forgot to inform their targeted users about the new feed, page or site. If you want employees to join your efforts, highlight the Facebook page within your volunteer management software, in your newsletter or on any other marketing material that gets distributed internally.
- Be Active: There’s a reason members of your community joined the page — they want to learn more about your corporate volunteer program. Remind them with content that encourages employees to dive in and get involved. Fun tips on how to help out or stats on the importance of giving can go a long way, but remember to update the page daily or else it will lose its impact. Respond quickly to users who interact on the page.
- Show Off: People are encouraged by others’ goodwill. Your program’s Facebook page is a great way to get the inspiration flowing, with minimal work. Post pictures at the next volunteer outing and you’ll get the ball rolling; other followers will “Like” the picture and send it to their Facebook communities, which will encourage still others to join your page and volunteering efforts. Then lather, rinse, and repeat often.
- Get Help: After you’ve built your page, it’s important to tap into the energy of your members. Sending out challenges to your page (“we need 100 volunteers for our next blood drive, can you help?”) can motivate your community to assist. Point users to the right volunteer management tool so they can sign up without forcing you to coordinate and keep people involved; if users see that you’re close to your goal, you’ll be surprised at how much support comes from your online community.
Are Teens Beginning to Prefer Twitter to Facebook?