12 Essential Tools for the Content Marketer
One of the questions marketers get asked most often starts like this. “I think I get content marketing, but what kind of content works best?”... Read More
5 Tips for Great Content Curation
You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality,good content curation isn’t as simple as pushing a share button.... Read More
Pinterest and Flickr Make Photo Attribution Easier
Flickr announced on Tuesday that it’s partnering with social networking site Pinterest to make sure images posted from the popular photo-sharing site are always properly attributed... Read More
10 Video Tips for Businesses on Pinterest
Since Pinterest was founded in 2008, it’s proven one thing: People love their visuals. And it looks like the site is becoming a hot space for online video marketing opportunities as well, with its recent integration of the Vimeo platform... Read More
Wednesday, June 6, 2012
11 Tumblr Tips for Power Users
How to Use Social Media for Employee Referrals
1. Look Beyond Your First Degree of Connections
2. Find a Perfectly Catered Match
Show Off Your Company Culture
Share the Bonuses
Conclusion
It’s Facebook Election Week: How You Can Vote on Your Privacy
5 Ways Facebook Can Boost Corporate Volunteering
- Display Purpose: Without a clear goal in mind, corporate volunteers won’t understand why they should be using your program’s Facebook page. State your reason for this page in the “About” section and make it clear in the content as well. If you’re crafting the page to highlight your corporate volunteering efforts then stay focused on that topic.
- Tell Everyone: Most social media efforts that fail do so because the team forgot to inform their targeted users about the new feed, page or site. If you want employees to join your efforts, highlight the Facebook page within your volunteer management software, in your newsletter or on any other marketing material that gets distributed internally.
- Be Active: There’s a reason members of your community joined the page — they want to learn more about your corporate volunteer program. Remind them with content that encourages employees to dive in and get involved. Fun tips on how to help out or stats on the importance of giving can go a long way, but remember to update the page daily or else it will lose its impact. Respond quickly to users who interact on the page.
- Show Off: People are encouraged by others’ goodwill. Your program’s Facebook page is a great way to get the inspiration flowing, with minimal work. Post pictures at the next volunteer outing and you’ll get the ball rolling; other followers will “Like” the picture and send it to their Facebook communities, which will encourage still others to join your page and volunteering efforts. Then lather, rinse, and repeat often.
- Get Help: After you’ve built your page, it’s important to tap into the energy of your members. Sending out challenges to your page (“we need 100 volunteers for our next blood drive, can you help?”) can motivate your community to assist. Point users to the right volunteer management tool so they can sign up without forcing you to coordinate and keep people involved; if users see that you’re close to your goal, you’ll be surprised at how much support comes from your online community.
Are Teens Beginning to Prefer Twitter to Facebook?
Thursday, May 24, 2012
10 Reasons You Can Never Have Enough Internet Bandwidth
Monday, May 21, 2012
10 Lessons You Can Learn from a Pinterest Spammer
- A Lot of money is being made: Spammers are making anywhere from $500-$2000 a day on Pinterest. As they do more spamming their earnings grow. No wonder they are interested in doing this. If they kept this up for even a year they would make over a half a million dollars
- It takes very little money to get started: No big investments are needed to do this. You need to have a computer with a lot of bandwidth. So you do need to have already purchased a decent computer and have excellent Internet service. Other than that it’s all know-how.
- Spammers use bots: I really had no idea that spammers use bots to do their ‘dirty’ work. Apparently they have the knowledge to create a program that will pin photos onto Pinterest and note a link on that photo.
- Not invitation only: When you go to www.pinterest.com you can look around at photos, but you can’t start pinning them to different boards until you become a user. It says right up front that becoming a user is by “invitation only”. The spammer tells that this is not true and that if you make a request from a valid e-mail address that you will get your invitation no matter what or you can invite yourself from a different e-mail account.
- Easy to spot: If you spend enough time on Pinterest the bot postings are pretty easy to spot. There’s a picture, but the words under it have nothing to do with what’s in the picture. You’ll see a cute photo of puppies and the link will be for hand bags. Unless you are making hand bags out of the puppies like Cruella Deville I don’t think the link really relates to the photo.
- Pinterest not shutting spammer down: Out of the thousands of bots this spammer uses he’s only had one shut down. His very first bot because he was posting too many photos. He modified his approach and has had no more problems. This seems surprising to even the spammer so why isn’t Pinterest shutting down his bots?
- Money made through Amazon: There’s a long-time existing affiliate referral program through Amazon where they will pay a referral fee to you if you refer someone to their site who buys something. By creating links to Amazon products this spammer gets people to buy stuff on Amazon and he gets the affiliate money from them. You’d think they could track down anyone who is making a great deal of money from them and make sure they are not cheating the system. This spammer is cheating Amazon.
- Crowding out real posts: While this spammer doesn’t feel any guilt about how he’s making his living because he says he’s not hurting anyone. He makes a point to say that he’s not uploading viruses or scamming anyone. But he is hurting the intention of Pinterest. When I go on to Pinterest I want to see real comments from real people. I don’t want the site to fill up with fake stuff.
- Artificially raising photos to popular: On Pinterest the more a photo gets pinned the more popular that it is deemed to be. Makes sense right? Wrong, this doesn’t work when bots are posting pictures from fake accounts and then pinning and repinning those same photos to increase their popularity so that they are more visible. Yet another way that Pinterest could stop this spammer. Putting in a simple fix that allows you to only pin a photo to 3 boards or something like that.
- Always be alert: People will always try to make a buck the easiest way possible. Some will not only cheat, but steal too. If you don’t want to be a victim stay alert when you are on the web. The number of scammers on the web is amazing and they would like to dupe you into giving them all your money. Beware!
Saturday, May 19, 2012
Evernote Acquires Popular Handwriting App Penultimate
Sparked Makes Volunteering Fun, Easy and Effective